About
Liyu UK is part of the Ultimatum Group
…was born out of the passion from long established Inca Digital, Oce Arizona & Durst engineers who believed customers could get better value and service for their money and they were right ! After many years searching, visiting and trying different manufacturers, they settled on one of the largest and most recognised manufacturers in Europe “Liyu”. This was a painfully slow journey because they had their reputations on the line and customers would take them at their every word.
The Liyu organisation supports distributors in most European countries, United Kingdom, North Africa and Middle East.
The excellent after sales and technical support ensures distributors like ourselves fulfil promises and expectations we make to customers when purchasing machines. Seeing a machine in action is easy…you can visit our showroom where we have a large selection of the most popular printers and cutters or we have access to customers who already own the Platinum series or you .
To see the specialist machines we can organise a visit to Milan and the headquarters in Ankara where you can see the full range in action.
Liyu Company was found in 1993 as a computer equipment manufacturer.
Liyu Company was found in 1993 as a computer equipment manufacturer. Its experience in computer equipment enabled it to introduce the first Chinese plotters in the market with all parts produced in house. In 2004 Liyu entered to the large format printer market as a unique producer. Today Liyu produces more than 1.200 printers yearly.
Meet the team…

Eddie Tucker
"The" Commander

Donna
Finance / General Manager
(Finance Goddess)

Helen
Customer Service
(Happiness Executive)

Craig
Product Specialist
(Service Legend)

Dawn
National Sales Director

Andy Sharp
Product Specialist
(Service Legend)

Pete
Product Specialist
(Service Legend)

Tracie
HR manager
(Interrogation officer)

Eddie Tucker
Commander
- What’s your favourite thing about working for Liyu UK? The staff of course but working with cutting edge technology is just the best.
- Favourite Holiday Destination: Mexico & Italy
- Celebrity Crush: Kate Beckinsale
- Favourite Food: Anything Italian but nothing fishy
- Favourite Drink: Beer & Gin
- Hobbies: Drinking beer, Cooking, Travelling, beer

Tracie
HR manager (Interrogation officer)
- What’s your favourite thing about working for Liyu UK? The boss obviously 🙄
- Favourite Holiday Destination: The Dominican Republic
- Celebrity Crush Chris Hemsworth (in the Thor outfit obviously)
- Favourite Food: Anything Italian or fish
- Favourite Drink: Vodka and Martini Pornstars
- Hobbies: cooking, reading, interior design, shoes & Bags

Donna
Finance / General Manager (Finance Goddess)
- Whats your favourite thing about working for Liyu UK?
Working with a great team. We are like one big family. - Favourite Holiday Destination: Thailand (and caravanning in Wales)
- Celebrity Crush: Robbie Williams
- Favourite Food: Chinese
- Favourite Drink: Gin, Gin and more Gin (with a dash of tonic haha)
- Hobbies: Shopping, walking my 2 cockapoos, family time

Helen
Customer Service (happiness executive)
- What’s your favourite thing about working for Liyu UK?
Being a part of such a fun & friendly company where you can just be yourself. - Favourite Holiday Destination: Bali
- Celebrity Crush: Paddy McGuiness
- Favourite Food: A dirty Donner Kebab
- Favourite Drink: Expresso Martini
- Hobbies: Dog walking, Wake boarding, Kayaking, socialising

Craig
Product Specialist (Service Legend)
- Whats your favourite thing about working for Liyu UK?
Happiest place I have ever worked. Everyone always smiling - Favourite Holiday Destination: Playa Del Carmen (Mexico)
- Celebrity Crush: Scarlett Johannson
- Favourite Food: Burgers (the bigger the better)
- Favourite Drink: Whiskey, Long Island Ice Teas
- Hobbies: Musical Instruments , spending time with my wife & children/li>

Dawn Kelley
Sales Director
- What’s your favourite thing about working for Liyu UK
My work colleagues, it’s perfectly clear that everyone is passionate about their jobs and love their customers. - Favourite Holiday Destination: Yacht sailing around the Greek islands, preferably with calm seas!
- Celebrity Crush: James Martin, he can cook me up some culinary delights anytime!
- Favourite Food: Without doubt my bowl of loveliness every morning consisting of fruits, granola, and yoghurt
- Favourite Drink: Prosecco, gin or a nice fruity cocktail on a hot day.
- Hobbies: Horse riding, walking, skiing and renovating houses!

Andy Sharp
Product Specialist (Service Legend)
- What’s your favourite thing about working for Liyu UK? The awesome people I work with also the chocolate that the girls sneak in parts deliveries.
- Favourite Holiday Destination? I’ll take anywhere in a caravan.
- Celebrity Crush. Amy Lee
- Favourite Food. Cider with ice.
- Favourite Drink. Cider without ice.
- Hobbies. I do my hobby for a living.

Pete
Product Specialist (Service Legend)
- What’s your favourite thing about working for Liyu UK? The great team and friendly atmosphere, it’s not like a job
- Favourite Holiday Destination Cairns Australia 🇦🇺
- Celebrity Crush Kylie (since I was about 11)
- Favourite Food Pizza , any pizza and more pizza
- Favourite Drink A nice cold draught Moretti
- Hobbies Kayaking and camping